A Korean wellness brand’s first Canadian room
ARIH makes modern Korean noodles, postbiotic energy drinks and dual biotic sodas — wellness rooted in tradition. The brand is entering Canada, and AIO plans, designs and runs the events where Canadians meet it for the first time.
The challenge
A new market cannot be explained. It has to be tasted, in person, by strangers.
For a brand arriving in Canada, a live site is the fastest route from “never heard of it” to “I have tried it.” But a booth only works when the concept, the build, the staffing and the content are planned as one thing — most brands discover that on the day, when it is too late to fix.
The booth, end to end
AIO holds the whole thing: what the booth says, how it is built, who runs it on the day and what comes out of it afterwards.
Concept & booth planning
What the booth is for, how visitors move through it, and which product moment they leave with.
Design & fabrication
Booth design and graphics, vendor management and build — translating a packaged-goods brand into a physical space.
On-site operations & staffing
Running the days: staffing, sampling flow, stock, queue management and the contingencies live sites always produce.
Creators & content
Creator participation through AIO Connect and content capture, so the booth travels beyond the people standing in front of it.
First stop: Toronto Korean Festival
ARIH’s first Canadian booth opens at the Toronto Korean Festival, August 21–23, 2026 at Mel Lastman Square — the country’s biggest Korean cultural weekend, and an audience already leaning toward the category.
- 01Attract — Earn attention inside a crowded, high-energy site.
- 02Invite — Turn attention into participation, not just a walk-past.
- 03Taste — A simple, repeatable product interaction at the centre.
- 04Capture — Support social capture so the moment travels.
- 05Guide — Point interested visitors toward where to buy next.
Modern Noodle
Soupless Western–Korean fusion noodles in pillow and bowl formats.
Postbiotic Energy
Zero-sugar energy drinks with natural caffeine, built for sustained focus.
Dual Biotic Soda
Lightly carbonated botanical sodas with prebiotics and postbiotics.
Booth photography and results are published here after the weekend.