Brand Growth / F&B / Toronto
18feet Coffee
Building a Toronto café brand and operating system around specialty coffee, ceremonial matcha and Korean fruit cheong.
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Selected Work
Work that moves from the page into the market
Experiential / Market Entry
ARIH
Booth concept, design, build and on-site operations for a Korean wellness brand entering Canada — starting at the Toronto Korean Festival.
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Festival Marketing / Lead Agency
Toronto Korean Festival
Lead marketing for Canada's biggest Korean festival — 100,000+ visitors in 2025, across campaign, creators, media and the live weekend.
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National Marketing Lead / F&B
bb.q Chicken
National marketing for a Korean fried chicken franchise past 50 Canadian locations — campaigns, creators, store openings and PR.
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Digital Product / Café Commerce
Masigo
A café discovery, ordering and loyalty platform, piloting at 18feet Coffee in Toronto.
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Branding / Packaging / Film
ERNA
Naming, identity, packaging design, photography and a bench-side brand film for a mother-of-pearl fine jewelry label.
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Digital / F&B / Toronto
The Peachy
Website design and build, food photography and menu content for a Korean premium dessert café in Toronto.
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Additional case studies are published as client approvals are confirmed. Conceptual imagery is always labelled.