
18feet Coffee
Building a Toronto café brand and operating system around specialty coffee, ceremonial matcha and Korean fruit cheong.
Two practices, one portfolio. Marketing work in the Canadian market, and the systems our Consulting practice built and still runs.

Building a Toronto café brand and operating system around specialty coffee, ceremonial matcha and Korean fruit cheong.

Booth concept, design, build and on-site operations for a Korean wellness brand entering Canada — starting at the Toronto Korean Festival.

Lead marketing for Canada's biggest Korean festival — 100,000+ visitors in 2025, across campaign, creators, media and the live weekend.

National marketing for a Korean fried chicken franchise past 50 Canadian locations — campaigns, creators, store openings and PR.

Naming, identity, packaging design, photography and a bench-side brand film for a mother-of-pearl fine jewelry label.

Website design and build, food photography and menu content for a Korean premium dessert café in Toronto.

A café discovery, ordering and loyalty platform — live at 18feet Coffee in Toronto and on Google Play.

One system for head office, stores and staff — scheduling, HR, checklists, recipe costing, invoices, inventory and reports.

A QR phone game for ARIH’s festival booth — 4,716 players and 6,782 prizes claimed on site over three days.

The creator network platform AIO runs — profiles, campaigns, proposals, content review and payments in one place.
Additional case studies are published as client approvals are confirmed. Conceptual imagery is always labelled.