Consulting / Systems & Apps / Café Commerce

Café commerce, built from the counter outward

Masigo is a café discovery, ordering and loyalty platform — product design through application build. It runs on a real café floor, 18feet Coffee in Toronto, and is out on Google Play and the web, with the App Store next.

Product — MasigoLive — 18feet Coffee, TorontoStatus — Google Play · Web · App Store next
masigo.ca landing page showing the café discovery app
Chapter 01

Why we built it

Digital products work when they are built next to the operation they serve.

The product is built next to a working café floor, so every decision — menu options, pickup timing, loyalty mechanics, store-side tooling — is tested against real customers, real staff and real service pressure, not assumptions.

Chapter 02

One platform, five jobs

masigo.ca feature cards — find the drink, order ahead, collect the city
[ masigo.ca — discovery, ordering and the café passport ]
01

Discover

Explore cafés and menus by reviews, favourites and location.

02

Order

Pickup ordering with live option pricing — ASAP or scheduled.

03

Customize

Data-driven modifiers: size, milk, shots, sweetness, toppings.

04

Reward

Points, stamps and passport journeys that bring customers back.

05

Operate

Store-side orders, menus and loyalty settings the team actually runs.

Chapter 03

Design to deployment

AIO’s consulting team designed the product, drew the asset system and shipped the apps — and still runs them. It is the same work we do for clients in Systems & apps.

[ Scope of build ]
Product & UX designDesign system & SVG asset kitNext.js application buildSupabase data & authStripe paymentsPush notificationsStore & HQ operations tooling
A café counter with menu boards and an illuminated sign
[ Built next to a working café floor ]

Status — live at 18feet Coffee, on Google Play and the web, App Store next. Results are published here once verified.

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