Café commerce, built from the counter outward
Masigo is a café discovery, ordering and loyalty platform — product design through application build. It is being piloted on a real café floor, 18feet Coffee in Toronto, ahead of an App Store launch.
Why we built it
Digital products work when they are built next to the operation they serve.
The product is built next to a working café floor, so every decision — menu options, pickup timing, loyalty mechanics, store-side tooling — is tested against real customers, real staff and real service pressure, not assumptions.
One platform, five jobs
Discover
Explore cafés and menus by reviews, favourites and location.
Order
Pickup ordering with live option pricing — ASAP or scheduled.
Customize
Data-driven modifiers: size, milk, shots, sweetness, toppings.
Reward
Points, stamps and passport journeys that bring customers back.
Operate
Store-side orders, menus and loyalty settings the team actually runs.
Design to deployment
The same team that plans market entries and runs campaigns designed the product, drew the asset system and shipped the application — the capability behind Digital, Web & App Development.
Status — piloting at 18feet Coffee ahead of an App Store launch. Pilot results are published here once verified.
Visit masigo.ca