A dessert café that had to look as good as it tastes
The Peachy is a Korean premium dessert café in Toronto — whole cakes, spoon cakes and bingsu made with Seoul technique and named-ingredient standards. AIO designed and built the website, shot the food and wrote the menu.
One team for the site, the shoot and the words
A dessert site lives or dies on its photography, and photography is worth little if the menu around it does not explain what makes the product premium. Keeping design, development, the shoot and the copy in one place is what lets those three agree with each other.
Visit thepeachy.caSite design
A dessert-first layout that puts the product on screen before it explains itself.
Build & launch
Development, responsive behaviour and a structure the café team can update between seasons.
Food photography
Studio and lifestyle shoots of cakes, spoon cakes and bingsu — the images the whole site is built around.
Menu content
Menu architecture and product copy, including the ingredient standards that justify a premium price.
All food photography on the site was shot by AIO.