Work / Festival Marketing
Marketing the weekend Korea takes over Toronto
The Toronto Korean Festival — formerly the Korean Harvest Festival — is Canada’s biggest celebration of Korean culture. The 2025 edition drew more than 100,000 visitors to Mel Lastman Square. AIO leads the festival’s marketing end to end.
Client — Toronto Korean Festival (TKF)Scale — 100,000+ visitors in 2025Venue — Mel Lastman Square, TorontoDates — August 21–23, 2026Role — Lead marketing agency
Chapter 01
One team on the whole campaign
Festival marketing fails when it is split into disconnected vendors. As lead agency, AIO carries the strategy, the promotion, the creators and the media as one system — so every channel points at the same weekend.
[ The live program we market ]
K-Pop Main StageK-Pop DJ ShowKorean Traditional Performance (Gugak)Hanbok Fashion ShowK-Beauty PavilionTaste of Korea — Food & VendorsK-Pop Dance & Singing Contests
01Overall marketing strategy and direction
02Festival promotion and advertising
03PR and media partnerships
04Influencer program — selection, outreach and coordination
05Influencer preview party and hosted moments
06Content and social campaign
07Creator coverage through AIO Connect
08Partner and sponsor visibility
Chapter 02
Creators and media, pointed at one weekend
AIO builds the festival’s influencer program through AIO Connect — selecting and coordinating creators, hosting the influencer preview party and briefing coverage — while media partnerships carry the festival beyond the square.
