What We Do / Activate

One idea. Built across the market

AIO develops campaigns that connect creators, content, events, media, retail and community touchpoints around one commercial objective.

Festival crowd under confetti and stage lights at night

Typical scope

[ 08 workstreams ]
01

Campaign strategy and concept

02

Audience and channel plan

03

Creator program

04

Event or experiential activation

05

Content production

06

Social and paid distribution

07

Retail and partner integration

08

Reporting and optimization

[ How we work ]

We define the role of each channel before adding activity. An event may generate trial and content. Creators may build relevance and explanation. Paid media may extend the strongest assets. Retail materials may convert awareness where the product can actually be purchased.

Plan an Integrated Campaign