National reach, street by street
bb.q Chicken — “best of the best quality” — is one of the world’s largest Korean fried chicken franchises, now past 50 locations across Canada. AIO led the brand’s national marketing here: one plan covering the country and every neighbourhood inside it.
The challenge
A national brand is only ever experienced one location at a time.
Franchise growth needs both halves of the work: national campaigns that build recognition across the country, and local programs that fill a specific dining room in a specific neighbourhood on opening week. Running both from one desk is what keeps them pointed the same way.
Four workstreams, one calendar
Store openings & local marketing
Launch programs for new locations across the country: opening promotions, neighbourhood targeting and store-level support that treats every address as its own market.
Creators & influencer campaigns
Creator selection, briefing and content coordination through AIO Connect — matched to the trade area, not just the follower count.
National campaigns, social & paid
Country-wide campaign planning, creative and content production, social programming and paid media pointed at trial, delivery orders and repeat visits.
PR, media & events
Media relationships and coverage, plus on-the-ground moments — festival presence, sampling and partnership activations.
Brand and neighbourhood, on the same plan
Campaign, creators, media and store openings ran off one national calendar, so a launch in one trade area benefited from the awareness the brand was building everywhere else — and the national campaign always had somewhere real to send people.
Campaign results are published here once figures are confirmed.